At Large
Write words, mostly business, probably too much
Getting Our Story Straight
Cotton Bureau as it exists today didn’t arise in a vacuum, nor did it emerge from our shared consciousness in a fully realized state. Its…quirks and idiosyncrasies, beauties and strengths, warts and blemishes are a textbook case of the intertwingled roles of nature and nurture. ¶ Much of the original DNA, especially pre-orders and collaborations with designers and like-minded companies, came from our experience selling t-shirts and other gewgaws as United Pixelworkers. ¶ Our adoption of the pre-order was in response to an existential threat.
Nathan PereticApr 5
Introducing “Cotton Bureau At Large”, Or “At Large”, For Short
In the fine tradition of, uhm, Bill Simmons, we’d like to share the origin story of At Large.Naming is both more and less important than you think it is. For us, without a name, we have a hard time moving forward. It isn’t real until it’s been named, and naming is something we take a lot of pride in, as evidenced by the very fond feelings we still have for our former selves, Full Stop and United Pixelworkers, as well as our current incarnation, Cotton Bureau. ¶ You’re probably familiar with the finer points of naming.Nathan PereticMar 18
Start Somewhere
Please bear with me. It’s been a while since I’ve written anything substantial, anything that presumes to represent the company I co…-founded. I am therefore falling back on the old crutch of writers everywhere: writing about the process of writing. I wish there was another way. ¶ We (Jay and I) hold our writing to a high standard, an impossible standard, really. We sweat every word; and not just the words themselves but, more importantly, the meaning behind them and their reason for existing in the first place. Is what we’re writing contrary to something we’ve previously written?Nathan PereticMar 18